What is Marketing?  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Okay, so now that we have the boring definition of it out of the way, let’s have some fun!  What are some fun ways to “Market” yourself or your business?  Come on… you should have a dozen ideas popping into your head at this very moment!  What about creating a funny, but short 2 minute video and watching it go viral?  What about creating a sweepstakes where the winner gets to help design a new ad campaign?  How about a customized Facebook Fan page where your users get interactive with your brand?  Companies are now asking their customers to help them create their next marketing campaign and the feedback they are getting is amazing!  I could go on and on….

If you find yourself so overwhelmed with the amount of “work” that needs to get done, that you feel you’ve lost your creativity try and set some time aside solely for brainstorming.  Anything goes!  Write down any and every thought that comes to mind and then start connecting the dots.  I think the ideas will start flooding out, but you have to be willing to be silly and to not judge yourself.  We stunt our own creativity by being too judgmental so just relax and let your thoughts run wild!  Have fun!