Social Media is not just a fad.  It’s a new way of Marketing your business, products and services.  If you aren’t one of the 500 Million plus people currently using social media, then I would highly encourage you start today!  Did you know that there are approximately 77 Billion page views a day on Facebook alone? Or, that the average time a user spends on Facebook is 32 minutes?  You can’t buy better product placement.  BUT, just having an account on Facebook, Twitter, LinkedIn, YouTube, etc doesn’t guarantee that you will start rolling in new clients.  You have to differentiate yourself from your competition. You need to strategize on where to find your target market and how you will engage them.

You can create very strategic campaigns using social media and start to really understand the buying habits of your customers online.  With all of this exposure, why wouldn’t you take the opportunity to pick up a piece of branding real estate on the 2nd most visited website in the world?  You wouldn’t be able to afford this kind of advertisement space in the traditional sense so stop stalling and get started!